A LINKEDIN STRATEGY FOR YOUR TEAM THAT SETS YOU APART

How would your company benefit if every employee had a strong personal brand to drive your company's success?

That’s where I come in! I offer on-site or webinar-based workshops for LinkedIn (also known as the most trusted and powerful social media site on the internet) and equip employees with the information and tactics they need to gain clarity and confidence about their work, increase visibility within their company, and amplify their company’s brand awareness. Each session is customized to align with the company’s strategic plan or social media strategy. I don't believe in boring presentations, so I make it my mission to create an experience that is fun, interactive, and filled with engaging elements throughout the session. Are you ready? Let’s chat about your LinkedIn needs.

Why every employee at your company should be on Linkedin

If employees aren’t engaged on LinkedIn, the company is missing out on opportunities to amplify messaging and expand reach. Through my LinkedIn workshops, your team will not only learn how to build their personal brands but turn LinkedIn into a space that supports your company’s culture and core goals. Customized workshops can be curated for any and all teams. For example, your company can book a LinkedIn workshop or webinar specifically for your sales team to drive more sales and inbound leads.

Why is it essential to engage employees on LinkedIn? According to LinkedIn, on average, employees have a network that is 10 times larger than your company’s follower base. This means:

30 +

more job applications

Jobs shared by employees on Linkedin yield 30% more job applications than if a company were to post the role on LinkedIn’s job board.

37 %

lower initial attrition rate

A 37% lower initial attrition rate for hires impacted by employees via Linkedin engagement prior to starting their new role at your company.

x2

higher engagement than company pages

Content shared by employees has 2x higher engagement than company pages. This makes your employees’ personal profiles on Linkedin more powerful than your company page.

After a LinkedIn workshop, attendees walk away with:

Confidence to communicate the work they do

Insight on how to create a cover photo that speaks to your industry and personality

Creative ways to get a headshot (spoiler alert: you need one!)

How to craft a Headline that helps your profile show up in search results and increase overall visibility on the platform

Tips on how to write an About section that gets views

This service is also perfect for students and interns

I equip students with the information and inspiration they need to show up on LinkedIn and connect with recruiters and leaders in their aspiring industries. Schedule a time for us to chat so I can learn more about your LinkedIn needs.

A strong Linkedin profile helps students:

Practice the art of digital networking and expand their networks
Learn how to effectively communicate how they deliver value
Establish a digital presence that will help propel their career goals forward

W H A T T H E Y’ R E S A Y I N G

Testimonials

If you want to demonstrate a commitment to your employees development, go with Portia.

Portia is a one of kind speaker and teacher. I only hope that I can lift her up with this review enough to encourage you to bring her into your org. First – Portia's content was extremely educational and useful. So if you want to demonstrate a commitment to your employees development, go with Portia. Second – Portia was able to structure her program to our needs. It was anything but cookie cutter and she's a reliable partner, diligent, and inventive. We knew ahead of her presentation exactly what we were getting based on her reliable communication and her partnership to ideate together. Therefore, go with Portia! Third – She really is the Rihanna of LinkedIn. With skills also comes humor, kindness, knowledge, and the right touch of diva (by this I mean her impressive command of shinning on the stage). You are left feeling like Cupid shot you with the 'Portia-arrow' wanting to learn more, to be her friend, and needing her autograph. Remember there is no point in having brilliant speakers if their content doesn't resonate with the audience which she achieves effortlessly. Ergo, GO WITH PORTIA!

Jake H.

Seeing a young, down-to-earth Black professional inspired me to do more in my field and I appreciate her teaching at my university.

I have attended many LinkedIn workshops, but never one facilitated by an African American individual. There is a major difference! Not only did she use current colloquialisms, but also included Gifs, memes and images of Black athletes/artists/celebrities. This allowed me to connect with her on a deeper level and understand exactly why having an up-to-date LinkedIn profile is important. Since attending her workshop, I have seen my LinkedIn connections improve dramatically. Before attending her workshop I had 45 connections and now have over 130! Beyond enjoying her energy and facilitation techniques, her workshop reminded me of the importance of representation in ALL areas. Seeing a young, down-to-earth Black professional inspired me to do more in my field and I appreciate her teaching at my university.

Malia H.

Portia’s energy was so inspiring and bright — it uplifted everyone in the workshop!

I attended Portia’s workshop “The Glow Up" where she taught about current, best practices for actively building a LinkedIn presence that showcases your talents and strengths. Portia had great, accessible tips on how a candidate can navigate the steps to land a job. Portia’s energy was so inspiring and bright — it uplifted everyone in the workshop! Job search fills many people with dread, anxiety, and imposter syndrome. Portia emphasized and embodied the importance of building mutual support, self-confidence, and joy. I look forward to having Portia speak to my students at Pratt Institute and at Parsons School of Design in NYC. Her presentations bring great value to job seekers in any field.

Tamar S.

I'm Ready for my transformation

A LINKEDIN STRATEGY FOR YOUR TEAM THAT SETS YOU APART

How would your company benefit if every employee had a strong personal brand to drive your company's success?

Why every employee at your company should be on Linkedin